Nicole Rycroft leads the strategic direction of award-winning not-for-profit Canopy.
Fueled by a deep commitment to social justice and passion for wild places, Nicole strives for the creation of a compassionate society where our natural world is respected and valued beyond its resource values.
A firm believer that we could be doing things in a fundamentally smarter way, Nicole is committed to ensuring that the power of the global market place leverages tangible eco-solutions, a green economy and substantial conservation gains for the world’s Ancient and Endangered Forests.
Well known for greening the Harry Potter books, Nicole and her team have worked to transform unsustainable global supply chains, develop innovative solutions, and green the purchasing practices of more than 750 large companies – including H&M, Zara/Inditex and Penguin Random House.
Nicole is an Ashoka Fellow, a member of the UBS Global Visionaries Program, Meritorious Service Cross of Canada recipient, and Canadian Environment Award Gold Medal winner.